When I had the Chalice Claret Jug re-shot a couple of years ago (both in the silver and in the gold version) I inserted a small coaster into the picture just as a prop, to get a bit of lifestyle. It had not occurred to me to that this shot may actually create a sale for the coaster. We have now had several requests for this particular coaster.
Unfortunately we did not make one of a suitable size! we have previously sold the middle size coaster from the "appetite" range which was not quite ideal, being a little too big and rather on the expensive side.
Last week when a Claret Jug sold the lady requested the coaster to match but could not afford the above mentioned one so I bit the bullet and set about making one of exactly the correct size and thickness to come in at a suitable price.
That evening when the workshop was quiet I prototyped one, did a quick costing £275 and put it to the lady the next morning. She said "yes" so the first one was produced and went off to the Assay Office for hallmarking. Not something I like to do too often as the minimum charge makes it quite expensive. However needs must on this occasion.
The lady took delivery of her Claret Jug (which was to be presented to a retiring colleague) complete with prominent inscription and newly designed coaster. Delighted!!